A logo is a graphic element which represents a company or brand. This is a way to visually represent a product, service, company, or individual in a way that’s memorable and briefly tells their story. The logo may be only an icon or emblem, or a logotype/wordmark, or combination of both or some image.
An effective logo is part of a successful brand, and accordingly, has been strategically created with the same positioning, tone, visual appeal, messaging and story of the brand. Some of the elements used in logo design to communicate this positioning, message and tone are colors, font choice, custom typography or calligraphy, illustration style, shape and style, and historical reference, all of which come together to communicate, for example: rich, organic and home-styled; clean, corporate, strong and efficient; or soft, sensuous and luxurious.
The concept of corporate identity is parallel to what we refer to when we talk about our own identity, the specifics that differentiate us from others. It is our personality and character that maintains our individuality, which we express through how we behave, speak, and even what we wear.
The corporate identity is the bigger picture of all the visual and sensual aspects of a company. A corporate identity program needs to address all these potential impressions made by the company like Logo design, stationery, marketing collateral such as print brochures, magazine, billboard and display advertising, product design and packaging, corporate signage and vehicle graphics etc.
We at www.yaticreativeco.com provide you the best graphic solution in order to create and promote you’re brand or company with a great looking logo and identity.