A logo is a graphic element which represents a company or brand. This is a way to visually represent a product, service, company, or individual in a way that’s memorable and briefly tells their story. The logo may be only an icon or emblem, or a logotype/wordmark, or combination of both or some image.
An effective logo is part of a successful brand, and accordingly, has been strategically created with the same positioning, tone, visual appeal, messaging and story of the brand. Some of the elements used in logo design to communicate this positioning, message and tone are colors, font choice, custom typography or calligraphy, illustration style, shape and style, and historical reference, all of which come together to communicate, for example: rich, organic and home-styled; clean, corporate, strong and efficient; or soft, sensuous and luxurious.
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